Shahrukh Khan with Chow- Mouw

Well, the two green ‘creatures’ are Chouw in addition to Mouw. And they are part of the refurbish of the logo of Videocon, one of India’s leading electronics brands.

The brand name V of the logo has undergone a ‘green’ change. Persons of you who watch TV would have previously seen the commercial that of two green characters combination to ultimately forms the V of Videocon. But despite the fact that the vigorous clip looks kinda cute, creating it was not so straightforward, if the brain following the clip, adman Prasoon Joshi, is to be believed.

“What we encompass done is separate the logo into two units, and construct typescript out of them — called Chouw and Mouw. Chouw is the kind-hearted one in addition to Mouw the more mischievous one. And collectively, they send out the communication that if you put your heart in addition to mind together, whatever thing can be achieved,” says Prasoon.
But why did the brand feel the need for the revolutionize? Was Prasoon clued in to that? Says Prasoon, “The logo needed more energy.